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If online sportsbooks were real people, Sportsbetting would be the white-haired gentleman in a trilby (or one of those old school hats, maybe a bowler) sitting in the corner.
The website is simple but effective. There's not a lot of extraneous information, although they do have a swimsuit photo section. Everything is easy to find. It's easy to place bets, and doesn't take long at all to get used to navigating the site.
Support is standard for the sportsbetting industry - in other words, it's pretty good. They answered my questions quickly and accurately, and have a variety of toll-free phone numbers.
Sportsbetting also offer "the most unique downloadable casino on the net" I haven't tried it, but a casino is a nice addition (even if it seems like every man and his dog is offering punters the chance to blow their winnings at blackjack these days). They also offer some OK promos, like 5% juice fridays, and a wide variety of parlays and teasers.
The selection of events is reasonable - all the major sports are covered. Sportbetting.com concentrate on offering good lines on the important stuff, and they do that well.
I'd say Sportsbetting is aimed at a more sophisticated audience than some of the flashier sites. That suits me.
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